In this line of research developed by Camilo Melis, doctoral student at the University of Seville, we explore a model that includes the integration of perceptual mechanisms, the early processing of information, the evocation of memories and the generation of a executive response in the areas of branding, marketing and positioning of a brand in the market.
Related Publications
PUBLICATION
¿Cómo el sistema de memoria construye el conocimiento conceptual de marca en la mente del consumidor?
EMOGAN – Construction of a generative antagonistic neural network for the preference categorization of State Services and Institutions through the Affective / Emotional evaluation of their visual brand representation
